General introduction to Rakuten Mobile

Overview

Rakuten Mobile is one of the leading mobile carriers in Japan, belonging to the Rakuten Group – a globally renowned e-commerce giant. Launched in 2018, Rakuten Mobile not only provides telecommunications services but also offers technological innovations, especially with 4G and 5G networks, along with affordable and flexible pricing plans. This article will help you better understand Rakuten Mobile, from its history and outstanding services to why it has become an attractive choice for users in Japan and internationally.

History and Mission of Rakuten Mobile

Rakuten Mobile, Inc., established in January 2018, is a subsidiary of the Rakuten Group, headquartered in Setagaya, Tokyo. With the goal of "democratizing the mobile market" through advanced technology, Rakuten Mobile quickly became the fourth largest mobile carrier in Japan, competing with major players like Softbank, Docomo, and au.

• 2014: Rakuten began offering virtual mobile network operators (MVNOs).

• April 2020: Launch of mobile network operator (MNO) service with 4G network in Japan.

• October 2020: 5G service launched in select areas.

• December 2023: Expanded into Europe, partnering with German telecommunications company 1&1 to deploy a network based on Open RAN technology.

Rakuten Mobile's mission is to provide high-quality, low-cost telecommunications services while leveraging the Rakuten ecosystem to deliver maximum value to customers.

Key services offered by Rakuten Mobile

Rakuten Mobile stands out with its Rakuten SAIKYO Plan , designed to meet the diverse needs of users, from individuals to families. Here are some of the service's highlights:

• Flexible plan options :

  • 3GB/month : 880 JPY (968 JPY including tax) – suitable for basic users.

  • Unlimited high-speed data : 2,880 JPY (3,168 JPY including tax) – ideal for frequent internet users.

  • Fair use policy : Speeds may be limited during peak hours to ensure quality of service.

• Free domestic calls : Using the Rakuten Link app allows unlimited calls within Japan and to 66 other countries/regions without charge (some special numbers are excluded).

• eSIM and Dual SIM support : eSIM support is available for modern devices such as iPhone XS, XR and later, and many Android models, allowing users to keep their international number and use their Japanese number on the same device.

• Rakuten Ecosystem Integration : Users can accumulate and use Rakuten Points when paying bills or shopping on other Rakuten platforms such as Rakuten Ichiba. Every 100 JPY spent earns 1 point, with the SPU (Super Point Up) program increasing points up to 5 times, up to a maximum of 2,000 points per month.

• Rakuten Turbo 5G : A home router service that provides high-speed Wi-Fi without complicated installation.

• International roaming support : Data roaming service is available in 66 countries/territories at a fixed price, suitable for frequent business travelers or tourists.

Advantages of Rakuten Mobile

Rakuten Mobile has made its mark thanks to its outstanding advantages, attracting both Japanese citizens and foreigners living here:

• Low cost : The Rakuten SAIKYO Plan offers competitive pricing, especially the unlimited data plan which starts at just 2,880 JPY/month.

• Advanced technology : Utilizing Open RAN technology and integrated AI to optimize network performance and reduce energy consumption by up to 25%.

• Ecosystem integration : Linking with other Rakuten services such as e-commerce, travel, and finance, helping users save money through Rakuten Points.

• Convenient app : The my Rakuten Mobile app allows for easy management of data, invoices, and contract information, although it currently only supports Japanese.

Limitations of Rakuten Mobile

Despite its many advantages, Rakuten Mobile still has some limitations that users need to consider:

• Coverage : Rakuten Mobile's network may be unstable in rural areas, subway stations, or certain buildings.

• Rakuten Link usage requirement : To take advantage of free calls, users must use the Rakuten Link app, which may not integrate seamlessly with the phone's default calling app.

Rakuten Mobile's future vision

Rakuten Mobile is constantly innovating to lead the telecommunications industry. Some notable plans include:

• Satellite connectivity : In partnership with AST SpaceMobile, Rakuten Mobile has made the first satellite-to-mobile video call in Japan, aiming to provide commercial service by 2026 to support remote areas and disaster-stricken regions.

• AI and automation applications : Integrating AI to optimize network management and enhance user experience.

• International Expansion : Following its launch in Germany, Rakuten Mobile is aiming to expand into other markets.

Conclude

Rakuten Mobile is a worthwhile option for those seeking affordable, flexible mobile services integrated with Rakuten's diverse ecosystem. While there are still some limitations in coverage and language support, with its advanced technology, competitive pricing plans, and innovative vision, Rakuten Mobile is gradually changing how users experience telecommunications. If you live in Japan or plan to visit, try Rakuten Mobile to enjoy the unique benefits this carrier offers!